Best of the West: Barbwire Custom Hats

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I’ve been debating about whether to write this because Sarah wasn’t my daughter or my sister, website like this she was my cousin, this site and I would never want for them to think I pretend to know what they are going through. You see, advice Sarah Grace would have turned 25 on Sunday. Instead of sending her my usual Facebook greeting, I grieved having never done more than that on birthdays passed.

I wish every day I’d have done more. Something, anything, to make her understand she was loved and valued on this Earth. But I didn’t and I can’t change that. All that I can change is my future actions. In every moment, we have the choice to do nothing or to do something. Something small that may feel completely insignificant to us, but could change a person’s day, or life, for the better.

Someday, I’ll probably tell you all a bit more about Sarah, but for now I’d like to share a cause that was important to her and has become so to me as well – To Write Love on Her Arms. If you haven’t heard about it, please go take a read about what they do. Here’s a little excerpt:

 
I’ve been debating about whether to write this because Sarah wasn’t my daughter or my sister, there she was my cousin, and I would never want for them to think I pretend to know what they are going through. You see, Sarah Grace would have turned 25 on Sunday. Instead of sending her my usual Facebook greeting, I grieved having never done more than that on birthdays passed.

I wish every day I’d have done more. Something, anything, to make her understand she was loved and valued on this Earth. But I didn’t and I can’t change that. All that I can change is my future actions. In every moment, we have the choice to do nothing or to do something. Something small that may feel completely insignificant to us, but could change a person’s day, or life, for the better.

Someday, I’ll probably tell you all a bit more about Sarah, but for now I’d like to share a cause that was important to her and has become so to me as well – To Write Love on Her Arms. If you haven’t heard about it, please go take a read about what they do. Here’s a little excerpt:

“You were created to love and be loved.  You were meant to live life in relationship with other people, to know and be known. You need to know that your story is important and that you’re part of a bigger story.  You need to know that your life matters.”

I’ve been debating about whether to write this because Sarah wasn’t my daughter or my sister, price she was my cousin, and I would never want for them to think I pretend to know what they are going through. You see, Sarah Grace would have turned 25 on Sunday. Instead of sending her my usual Facebook greeting, I grieved having never done more than that on birthdays passed.

I wish every day I’d have done more. Something, anything, to make her understand she was loved and valued on this Earth. But I didn’t and I can’t change that. All that I can change is my future actions. In every moment, we have the choice to do nothing or to do something. Something small that may feel completely insignificant to us, but could change a person’s day, or life, for the better.

Someday, I’ll probably tell you all a bit more about Sarah, but for now I’d like to share a cause that was important to her and has become so to me as well – To Write Love on Her Arms. If you haven’t heard about it, please go take a read about what they do. Here’s a little excerpt:

“You were created to love and be loved.  You were meant to live life in relationship with other people, to know and be known. You need to know that your story is important and that you’re part of a bigger story.  You need to know that your life matters.”

I’ve been debating about whether to write this because Sarah wasn’t my daughter or my sister, price she was my cousin, and I would never want for them to think I pretend to know what they are going through. You see, Sarah Grace would have turned 25 on Sunday. Instead of sending her my usual Facebook greeting, I grieved having never done more than that on birthdays passed.

I wish every day I’d have done more. Something, anything, to make her understand she was loved and valued on this Earth. But I didn’t and I can’t change that. All that I can change is my future actions. In every moment, we have the choice to do nothing or to do something. Something small that may feel completely insignificant to us, but could change a person’s day, or life, for the better.

Someday, I’ll probably tell you all a bit more about Sarah, but for now I’d like to share a cause that was important to her and has become so to me as well – To Write Love on Her Arms. If you haven’t heard about it, please go take a read about what they do. Here’s a little excerpt:

“You were created to love and be loved.  You were meant to live life in relationship with other people, to know and be known. You need to know that your story is important and that you’re part of a bigger story.  You need to know that your life matters.”

What makes an iPad worth more than any other consumer tablet available today? Is it that far superior in terms of functionality? So much easier to use? Easier to carry?

Not really, unhealthy It’s mostly good marketing.

Apple’s products are undeniably of the best quality, ailment but where they set themselves apart from all of the other high-quality technology available is their marketing prowess. The pre-launch campaigns Apple has run for the iPhone and iPad were some of the most effective in history. Before those products even hit the market, link before they actually knew what an iPhone or iPad was, consumers were convinced they had to have one. They did, and will, stand in line for hours to be among the first to own the latest Apple gadget. And once they get to the front of the line, they will pay whatever the price.

So how do we translate that kind of marketing success from a multi-billion dollar company to a small- or medium-sized ag business? It’s not as difficult as you might think.

A quality product is always the foundation, and from there we simply portray it well in a way that engages our target audience. The first step is establishing your farm or businesses’ strategy – where you fit in the marketplace. Take some time to define what it is you will sell, how you will sell it, and to whom. The “whom” part of the equation will impact everything else you do, as marketing efforts become guided by the demographic of people you are selling to. Your logo and consistent branding visuals will help establish your presence amongst competitors, and can go a long way in telling the market what to think of your business. When it comes time to present your product to prospective buyers, be it live or in photos, make sure it looks its best. If you own a cattle ranch, this will start months ahead with proper nutrition, management and preparation before they are ready for presentation. Through it all, the overall experience of your audience will have an enormous impact on the final valuation.

No one of us can be an expert at everything, and investing in certain areas will only add to the value of our product. Often, getting assistance from professionals will pay off in spades.

When we take control of marketing our product and business well, we effectively turn ourselves from price-takers into price-makers. And isn’t that the goal?
I’ve been debating about whether to write this because Sarah wasn’t my daughter or my sister, price she was my cousin, and I would never want for them to think I pretend to know what they are going through. You see, Sarah Grace would have turned 25 on Sunday. Instead of sending her my usual Facebook greeting, I grieved having never done more than that on birthdays passed.

I wish every day I’d have done more. Something, anything, to make her understand she was loved and valued on this Earth. But I didn’t and I can’t change that. All that I can change is my future actions. In every moment, we have the choice to do nothing or to do something. Something small that may feel completely insignificant to us, but could change a person’s day, or life, for the better.

Someday, I’ll probably tell you all a bit more about Sarah, but for now I’d like to share a cause that was important to her and has become so to me as well – To Write Love on Her Arms. If you haven’t heard about it, please go take a read about what they do. Here’s a little excerpt:

“You were created to love and be loved.  You were meant to live life in relationship with other people, to know and be known. You need to know that your story is important and that you’re part of a bigger story.  You need to know that your life matters.”

What makes an iPad worth more than any other consumer tablet available today? Is it that far superior in terms of functionality? So much easier to use? Easier to carry?

Not really, unhealthy It’s mostly good marketing.

Apple’s products are undeniably of the best quality, ailment but where they set themselves apart from all of the other high-quality technology available is their marketing prowess. The pre-launch campaigns Apple has run for the iPhone and iPad were some of the most effective in history. Before those products even hit the market, link before they actually knew what an iPhone or iPad was, consumers were convinced they had to have one. They did, and will, stand in line for hours to be among the first to own the latest Apple gadget. And once they get to the front of the line, they will pay whatever the price.

So how do we translate that kind of marketing success from a multi-billion dollar company to a small- or medium-sized ag business? It’s not as difficult as you might think.

A quality product is always the foundation, and from there we simply portray it well in a way that engages our target audience. The first step is establishing your farm or businesses’ strategy – where you fit in the marketplace. Take some time to define what it is you will sell, how you will sell it, and to whom. The “whom” part of the equation will impact everything else you do, as marketing efforts become guided by the demographic of people you are selling to. Your logo and consistent branding visuals will help establish your presence amongst competitors, and can go a long way in telling the market what to think of your business. When it comes time to present your product to prospective buyers, be it live or in photos, make sure it looks its best. If you own a cattle ranch, this will start months ahead with proper nutrition, management and preparation before they are ready for presentation. Through it all, the overall experience of your audience will have an enormous impact on the final valuation.

No one of us can be an expert at everything, and investing in certain areas will only add to the value of our product. Often, getting assistance from professionals will pay off in spades.

When we take control of marketing our product and business well, we effectively turn ourselves from price-takers into price-makers. And isn’t that the goal?
What makes an iPad worth more than any other consumer tablet available today? Is it that far superior in terms of functionality? So much easier to use? Easier to carry?

Not really, viagra order It’s mostly good marketing.

Apple’s products are undeniably of the best quality, but where they set themselves apart from all of the other high-quality technology available is their marketing prowess. The pre-launch campaigns Apple has run for the iPhone and iPad were some of the most effective in history. Before those products even hit the market, before they actually knew what an iPhone or iPad was, consumers were convinced they had to have one. They did, and will, stand in line for hours to be among the first to own the latest Apple gadget. And once they get to the front of the line, they will pay whatever the price.

So how do we translate that kind of marketing success from a multi-billion dollar company to a small- or medium-sized ag business? It’s not as difficult as you might think.

A quality product is always the foundation, and from there we simply portray it well in a way that engages our target audience. The first step is establishing your farm or businesses’ strategy – where you fit in the marketplace. Take some time to define what it is you will sell, how you will sell it, and to whom. The “whom” part of the equation will impact everything else you do, as marketing efforts become guided by the demographic of people you are selling to. Your logo and consistent branding visuals will help establish your presence amongst competitors, and can go a long way in telling the market what to think of your business. When it comes time to present your product to prospective buyers, be it live or in photos, make sure it looks its best. If you own a cattle ranch, this will start months ahead with proper nutrition, management and preparation before they are ready for presentation. Through it all, the overall experience of your audience will have an enormous impact on the final valuation.

No one of us can be an expert at everything, and investing in certain areas will only add to the value of our product. Often, getting assistance from professionals will pay off in spades.

When we take control of marketing our product and business well, we effectively turn ourselves from price-takers into price-makers. And isn’t that the goal?
I’ve been debating about whether to write this because Sarah wasn’t my daughter or my sister, buy she was my cousin, try and I would never want for her family to think I pretend to know what they are going through. You see, visit web Sarah Grace would have turned 25 on Sunday. Instead of sending her my usual Facebook greeting, I grieved having never done more than that on birthdays passed.

I wish every day I’d have done more. Something, anything, to make her understand she was loved and valued on this Earth. But I didn’t and I can’t change that. All that I can change is my future actions. In every moment, we have the choice to do nothing or to do something. Something small that may feel completely insignificant to us, but could change a person’s day, or life, for the better.

Someday, I’ll probably tell you all a bit more about Sarah, but for now I’d like to share a cause that was important to her and has become so to me as well – To Write Love on Her Arms. If you haven’t heard about it, please go take a read about what they do. Here’s a little excerpt:

“You were created to love and be loved.  You were meant to live life in relationship with other people, to know and be known. You need to know that your story is important and that you’re part of a bigger story.  You need to know that your life matters.”

Can I get a show of hands for all the gals who don’t “love” their legs? I avoid short skirts, link shorts and bathing suits like the plague. For real. I’d rather sweat my butt off in the summer than have someone see the pasty, pudgy, knock-kneed trunks deemed my legs. So as I was working on Monday’s post about being able to wear short skirts with leggings in the Fall, I thought, “hey, why couldn’t cowgirls also rock shorts in the same way?

So here we are. Not super cowgirl, but with just enough edge to call it western glamour.

fall shorts
fall shorts
[originally created for westernglamour.com]

Can I get a show of hands for all the gals who don’t “love” their legs? I avoid short skirts, shop shorts and bathing suits like the plague. For real. I’d rather sweat my butt off in the summer than have someone see the pasty, visit this site pudgy, knock-kneed trunks deemed my legs. So as I was working on Monday’s post about being able to wear short skirts with leggings in the Fall, I thought, “hey, why couldn’t cowgirls also rock shorts in the same way?

So here we are. Not super cowgirl, but with just enough edge to call it western glamour.

fall shorts
fall shorts
[originally created for westernglamour.com]

Can I get a show of hands for all the gals who don’t “love” their legs? I avoid short skirts, purchase shorts and bathing suits like the plague. For real. I’d rather sweat my butt off in the summer than have someone see the pasty, this web pudgy, online knock-kneed trunks deemed my legs. So as I was working on Monday’s post about being able to wear short skirts with leggings in the Fall, I thought, “hey, why couldn’t cowgirls also rock shorts in the same way?

So here we are. Not super cowgirl, but with just enough edge to call it western glamour.

fall shorts
fall shorts
[originally created for westernglamour.com]

Hey all, ask welcome back! We’re going to make your wait worth it with the first of a new feature here on elle-bo.com called (not so originally) Best of the West.

I feel like I’m really fortunate to know many talented people in the Western world, and would like for you to be able to meet them. So occasionally I’ll be introducing you to an artisan, business, ag producer, or whatever, whom/that I love. First up, Barbwire Custom Hats, which I thought would be perfect with Farmfair and Canadian Finals Rodeo starting this weekend.

I met owner Brent Bartley years ago at the Farm & Ranch Show, and immediately fell for his style. Brent’s talents are so versatile, he is able to create custom lids that work for everyone from ranch hands to those who want flash and fancy. ‘Nuff of my take though, here’s his story:

How did you discover your passion was making custom cowboy hats?

I got started building hats after a rodeo injury. I drove by a custom hat shop on my way home from physio, so I’d stop in, B.S., and drink coffee. One day the hatter got tired of me B.S.’ing and drinking coffee, and the rest is history.

Tell us a little about how you learned and developed your craft.

I worked there for five years before moving on to a manufacturer, then struck out on my own seven years ago. I’ve been “hatting” for 17 years now.

Your shop is in a pretty unique location. How did you come to set up there?

Our shop is located on the Jimmy Jock Boardwalk in Big Valley, Alberta, Canada. My wife was raised there, and her family farms in the area. We moved from High River three years ago and haven’t looked back. I enjoy the small-town atmosphere.

Where do you get your inspiration from?

My inspiration really just comes from our customers. I also get ideas from western fashion, and my wife has a great eye. She’ll come up with something, I’ll try it out, and usually she’s right.

What’s your favorite hat you’ve ever made?

I made a hat for Sierra Stoney that Cheryl came up with the idea for – it’s one of my favorites for sure. The hat is black, pure beaver, with carved leather on the under brim that has stars and scrolls stitched into it. That was all Cheryl’s idea. It looked pretty cool on the big screen when she collected her go-round win at the Canadian Finals Rodeo.

If you could make a hat for anyone, who would it be and what would the hat look like?

Designs on the under brim seem to be our big thing. Lately, we’ve been doing a fair amount of buck stitching, I’m glad to see that’s back in style. I like how it looks on belts and saddles so I tried it on a hat brim – it adds just enough to make a hat stand out without being overboard.

Though you can find Barbwire Custom Hats at many Western events and trade shows, Brent & Cheryl will miss Edmonton next week. You can always call him to order, 403-999-9332, or e-mail hatterchaps@yahoo.ca.

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