Business Sense: Effective Facebook Pages

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In the final installment of this mini-series I wrote for Green Hectares, prostate we are going to look at Twitter and examples of who is using it well. You can find myself, along with Bella Spur and Green Hectares on Twitter.

TWITTER

More than 140,000,000 active users. At least 340,000,000 Tweets per day. There is no denying the popularity of Twitter. What makes it one of the must-have tools in an online arsenal? Timeliness, versatility and reach are three of the major factors.

Twitter is often the first medium where news breaks; a simple hashtag (see definition below) allows Tweets to be found easily through keyword/phrase searches. The versatility of this platform is quite unique in the online world, allowing users to tailor its functionality specifically to their needs. Whether they want to follow a specific industry, stay current on news, converse with friends, or search for information on a specific topic, they can use Twitter. The use of lists, Retweets, hashtags and geotags can expand your reach exponentially from your own followers to literally, the world.

More than any other social media platform, Twitter holds tremendous potential for the agricultural industry to connect directly with consumers. Finally, we can overcome the communication disconnect to both learn what is important to consumers in regards to their food-buying decisions, and also to help educate them about food production.

Before we get started, you may want to refer to the Twitter glossary of terms that will help you understand better what we are talking about.

Here are a few strategies to managing a successful Twitter account:

  • Quality content. As we talked about in our Facebook overview, Twitter is a conversation tool. When posting informational Tweets, consider what content supports your core values and is of interest to followers.
  • Post frequency. You want to Tweet often enough to get noticed, but not so often as to become annoying. Use your discretion.
  • Visual branding. Though graphics are more limited on Twitter, you are able to upload a profile photo that will show to the left of your Tweets and also personalize your profile page with a background image and unique colour palette.
  • Mentions. Use the “@” in front of a fellow user’s handle to either converse with them or send a shout out.
  • Hashtags. Use the “#” in front of keywords or phrases to link your Tweet to a topic or conversation in order to increase your reach through searches.
  • Twitter Advertising. Businesses can “promote” Tweets, trends or their account for additional exposure.

– – – – – – – –

Who is doing it well

Business: Westjet

I know, it’s not an ag business. But Westjet absolutely sets the bar in terms of using Twitter effectively for business. They are very cognizant of what information is important to their followers – flight updates, travel advice, seat sales – and use the medium to further enhance their customer service by addressing questions and concerns almost instantly.

Organization: AgChat Foundation

The AgChat Foundation was actually developed from its Twitter community. Created as a forum to connect agvocates and encourage online discussion, they host a weekly moderated chat on Tuesday evenings at 8 pm EST using the hashtags #agchat and #foodchat. Agriculture enthusiasts use the AgChat-endorsed hashtags daily to share information that is of interest to the farming community.

Personal: Troy Hadrick

Troy is a fifth generation cattle rancher who was one of the first to embrace Twitter as a means to connect directly with consumers. He is a fantastic advocate for agriculture, and has become an nationally-renowned speaker for both urban and rural audiences.

– – – – – – – –

My favorite book on the ins and outs of using Twitter successfully is UnMarketing by Scott Stratten (@unmarketing). He explains it all in layman’s terms and relates the information extremely well to business. Plus, he’s funny.
In the final installment of this mini-series I wrote for Green Hectares, prostate we are going to look at Twitter and examples of who is using it well. You can find myself, along with Bella Spur and Green Hectares on Twitter.

TWITTER

More than 140,000,000 active users. At least 340,000,000 Tweets per day. There is no denying the popularity of Twitter. What makes it one of the must-have tools in an online arsenal? Timeliness, versatility and reach are three of the major factors.

Twitter is often the first medium where news breaks; a simple hashtag (see definition below) allows Tweets to be found easily through keyword/phrase searches. The versatility of this platform is quite unique in the online world, allowing users to tailor its functionality specifically to their needs. Whether they want to follow a specific industry, stay current on news, converse with friends, or search for information on a specific topic, they can use Twitter. The use of lists, Retweets, hashtags and geotags can expand your reach exponentially from your own followers to literally, the world.

More than any other social media platform, Twitter holds tremendous potential for the agricultural industry to connect directly with consumers. Finally, we can overcome the communication disconnect to both learn what is important to consumers in regards to their food-buying decisions, and also to help educate them about food production.

Before we get started, you may want to refer to the Twitter glossary of terms that will help you understand better what we are talking about.

Here are a few strategies to managing a successful Twitter account:

  • Quality content. As we talked about in our Facebook overview, Twitter is a conversation tool. When posting informational Tweets, consider what content supports your core values and is of interest to followers.
  • Post frequency. You want to Tweet often enough to get noticed, but not so often as to become annoying. Use your discretion.
  • Visual branding. Though graphics are more limited on Twitter, you are able to upload a profile photo that will show to the left of your Tweets and also personalize your profile page with a background image and unique colour palette.
  • Mentions. Use the “@” in front of a fellow user’s handle to either converse with them or send a shout out.
  • Hashtags. Use the “#” in front of keywords or phrases to link your Tweet to a topic or conversation in order to increase your reach through searches.
  • Twitter Advertising. Businesses can “promote” Tweets, trends or their account for additional exposure.

– – – – – – – –

Who is doing it well

Business: Westjet

I know, it’s not an ag business. But Westjet absolutely sets the bar in terms of using Twitter effectively for business. They are very cognizant of what information is important to their followers – flight updates, travel advice, seat sales – and use the medium to further enhance their customer service by addressing questions and concerns almost instantly.

Organization: AgChat Foundation

The AgChat Foundation was actually developed from its Twitter community. Created as a forum to connect agvocates and encourage online discussion, they host a weekly moderated chat on Tuesday evenings at 8 pm EST using the hashtags #agchat and #foodchat. Agriculture enthusiasts use the AgChat-endorsed hashtags daily to share information that is of interest to the farming community.

Personal: Troy Hadrick

Troy is a fifth generation cattle rancher who was one of the first to embrace Twitter as a means to connect directly with consumers. He is a fantastic advocate for agriculture, and has become an nationally-renowned speaker for both urban and rural audiences.

– – – – – – – –

My favorite book on the ins and outs of using Twitter successfully is UnMarketing by Scott Stratten (@unmarketing). He explains it all in layman’s terms and relates the information extremely well to business. Plus, he’s funny.
In the final installment of this mini-series I wrote for Green Hectares, purchase we are going to look at Twitter and examples of who is using it well. You can find myself, along with Bella Spur and Green Hectares on Twitter.

TWITTER

More than 140,000,000 active users. At least 340,000,000 Tweets per day. There is no denying the popularity of Twitter. What makes it one of the must-have tools in an online arsenal? Timeliness, versatility and reach are three of the major factors.

Twitter is often the first medium where news breaks; a simple hashtag (see definition below) allows Tweets to be found easily through keyword/phrase searches. The versatility of this platform is quite unique in the online world, allowing users to tailor its functionality specifically to their needs. Whether they want to follow a specific industry, stay current on news, converse with friends, or search for information on a specific topic, they can use Twitter. The use of lists, Retweets, hashtags and geotags can expand your reach exponentially from your own followers to literally, the world.

More than any other social media platform, Twitter holds tremendous potential for the agricultural industry to connect directly with consumers. Finally, we can overcome the communication disconnect to both learn what is important to consumers in regards to their food-buying decisions, and also to help educate them about food production.

Before we get started, you may want to refer to the Twitter glossary of terms that will help you understand better what we are talking about.

Here are a few strategies to managing a successful Twitter account:

  • Quality content. As we talked about in our Facebook overview, Twitter is a conversation tool. When posting informational Tweets, consider what content supports your core values and is of interest to followers.
  • Post frequency. You want to Tweet often enough to get noticed, but not so often as to become annoying. Use your discretion.
  • Visual branding. Though graphics are more limited on Twitter, you are able to upload a profile photo that will show to the left of your Tweets and also personalize your profile page with a background image and unique colour palette.
  • Mentions. Use the “@” in front of a fellow user’s handle to either converse with them or send a shout out.
  • Hashtags. Use the “#” in front of keywords or phrases to link your Tweet to a topic or conversation in order to increase your reach through searches.
  • Twitter Advertising. Businesses can “promote” Tweets, trends or their account for additional exposure.

– – – – – – – –

Who is doing it well

Business: Westjet

I know, it’s not an ag business. But Westjet absolutely sets the bar in terms of using Twitter effectively for business. They are very cognizant of what information is important to their followers – flight updates, travel advice, seat sales – and use the medium to further enhance their customer service by addressing questions and concerns almost instantly.

Organization: AgChat Foundation

The AgChat Foundation was actually developed from its Twitter community. Created as a forum to connect agvocates and encourage online discussion, they host a weekly moderated chat on Tuesday evenings at 8 pm EST using the hashtags #agchat and #foodchat. Agriculture enthusiasts use the AgChat-endorsed hashtags daily to share information that is of interest to the farming community.

Personal: Troy Hadrick

Troy is a fifth generation cattle rancher who was one of the first to embrace Twitter as a means to connect directly with consumers. He is a fantastic advocate for agriculture, and has become an nationally-renowned speaker for both urban and rural audiences.

– – – – – – – –

My favorite book on the ins and outs of using Twitter successfully is UnMarketing by Scott Stratten (@unmarketing). He explains it all in layman’s terms and relates the information extremely well to business. Plus, he’s funny.
In the final installment of this mini-series I wrote for Green Hectares, prostate we are going to look at Twitter and examples of who is using it well. You can find myself, along with Bella Spur and Green Hectares on Twitter.

TWITTER

More than 140,000,000 active users. At least 340,000,000 Tweets per day. There is no denying the popularity of Twitter. What makes it one of the must-have tools in an online arsenal? Timeliness, versatility and reach are three of the major factors.

Twitter is often the first medium where news breaks; a simple hashtag (see definition below) allows Tweets to be found easily through keyword/phrase searches. The versatility of this platform is quite unique in the online world, allowing users to tailor its functionality specifically to their needs. Whether they want to follow a specific industry, stay current on news, converse with friends, or search for information on a specific topic, they can use Twitter. The use of lists, Retweets, hashtags and geotags can expand your reach exponentially from your own followers to literally, the world.

More than any other social media platform, Twitter holds tremendous potential for the agricultural industry to connect directly with consumers. Finally, we can overcome the communication disconnect to both learn what is important to consumers in regards to their food-buying decisions, and also to help educate them about food production.

Before we get started, you may want to refer to the Twitter glossary of terms that will help you understand better what we are talking about.

Here are a few strategies to managing a successful Twitter account:

  • Quality content. As we talked about in our Facebook overview, Twitter is a conversation tool. When posting informational Tweets, consider what content supports your core values and is of interest to followers.
  • Post frequency. You want to Tweet often enough to get noticed, but not so often as to become annoying. Use your discretion.
  • Visual branding. Though graphics are more limited on Twitter, you are able to upload a profile photo that will show to the left of your Tweets and also personalize your profile page with a background image and unique colour palette.
  • Mentions. Use the “@” in front of a fellow user’s handle to either converse with them or send a shout out.
  • Hashtags. Use the “#” in front of keywords or phrases to link your Tweet to a topic or conversation in order to increase your reach through searches.
  • Twitter Advertising. Businesses can “promote” Tweets, trends or their account for additional exposure.

– – – – – – – –

Who is doing it well

Business: Westjet

I know, it’s not an ag business. But Westjet absolutely sets the bar in terms of using Twitter effectively for business. They are very cognizant of what information is important to their followers – flight updates, travel advice, seat sales – and use the medium to further enhance their customer service by addressing questions and concerns almost instantly.

Organization: AgChat Foundation

The AgChat Foundation was actually developed from its Twitter community. Created as a forum to connect agvocates and encourage online discussion, they host a weekly moderated chat on Tuesday evenings at 8 pm EST using the hashtags #agchat and #foodchat. Agriculture enthusiasts use the AgChat-endorsed hashtags daily to share information that is of interest to the farming community.

Personal: Troy Hadrick

Troy is a fifth generation cattle rancher who was one of the first to embrace Twitter as a means to connect directly with consumers. He is a fantastic advocate for agriculture, and has become an nationally-renowned speaker for both urban and rural audiences.

– – – – – – – –

My favorite book on the ins and outs of using Twitter successfully is UnMarketing by Scott Stratten (@unmarketing). He explains it all in layman’s terms and relates the information extremely well to business. Plus, he’s funny.
In the final installment of this mini-series I wrote for Green Hectares, purchase we are going to look at Twitter and examples of who is using it well. You can find myself, along with Bella Spur and Green Hectares on Twitter.

TWITTER

More than 140,000,000 active users. At least 340,000,000 Tweets per day. There is no denying the popularity of Twitter. What makes it one of the must-have tools in an online arsenal? Timeliness, versatility and reach are three of the major factors.

Twitter is often the first medium where news breaks; a simple hashtag (see definition below) allows Tweets to be found easily through keyword/phrase searches. The versatility of this platform is quite unique in the online world, allowing users to tailor its functionality specifically to their needs. Whether they want to follow a specific industry, stay current on news, converse with friends, or search for information on a specific topic, they can use Twitter. The use of lists, Retweets, hashtags and geotags can expand your reach exponentially from your own followers to literally, the world.

More than any other social media platform, Twitter holds tremendous potential for the agricultural industry to connect directly with consumers. Finally, we can overcome the communication disconnect to both learn what is important to consumers in regards to their food-buying decisions, and also to help educate them about food production.

Before we get started, you may want to refer to the Twitter glossary of terms that will help you understand better what we are talking about.

Here are a few strategies to managing a successful Twitter account:

  • Quality content. As we talked about in our Facebook overview, Twitter is a conversation tool. When posting informational Tweets, consider what content supports your core values and is of interest to followers.
  • Post frequency. You want to Tweet often enough to get noticed, but not so often as to become annoying. Use your discretion.
  • Visual branding. Though graphics are more limited on Twitter, you are able to upload a profile photo that will show to the left of your Tweets and also personalize your profile page with a background image and unique colour palette.
  • Mentions. Use the “@” in front of a fellow user’s handle to either converse with them or send a shout out.
  • Hashtags. Use the “#” in front of keywords or phrases to link your Tweet to a topic or conversation in order to increase your reach through searches.
  • Twitter Advertising. Businesses can “promote” Tweets, trends or their account for additional exposure.

– – – – – – – –

Who is doing it well

Business: Westjet

I know, it’s not an ag business. But Westjet absolutely sets the bar in terms of using Twitter effectively for business. They are very cognizant of what information is important to their followers – flight updates, travel advice, seat sales – and use the medium to further enhance their customer service by addressing questions and concerns almost instantly.

Organization: AgChat Foundation

The AgChat Foundation was actually developed from its Twitter community. Created as a forum to connect agvocates and encourage online discussion, they host a weekly moderated chat on Tuesday evenings at 8 pm EST using the hashtags #agchat and #foodchat. Agriculture enthusiasts use the AgChat-endorsed hashtags daily to share information that is of interest to the farming community.

Personal: Troy Hadrick

Troy is a fifth generation cattle rancher who was one of the first to embrace Twitter as a means to connect directly with consumers. He is a fantastic advocate for agriculture, and has become an nationally-renowned speaker for both urban and rural audiences.

– – – – – – – –

My favorite book on the ins and outs of using Twitter successfully is UnMarketing by Scott Stratten (@unmarketing). He explains it all in layman’s terms and relates the information extremely well to business. Plus, he’s funny.
In the final installment of this mini-series I wrote for Green Hectares, rx we are going to look at Twitter and examples of who is using it well. You can find myself, along with Bella Spur and Green Hectares on Twitter.

TWITTER

More than 140,000,000 active users. At least 340,000,000 Tweets per day. There is no denying the popularity of Twitter. What makes it one of the must-have tools in an online arsenal? Timeliness, versatility and reach are three of the major factors.

Twitter is often the first medium where news breaks; a simple hashtag (see definition below) allows Tweets to be found easily through keyword/phrase searches. The versatility of this platform is quite unique in the online world, allowing users to tailor its functionality specifically to their needs. Whether they want to follow a specific industry, stay current on news, converse with friends, or search for information on a specific topic, they can use Twitter. The use of lists, Retweets, hashtags and geotags can expand your reach exponentially from your own followers to literally, the world.

More than any other social media platform, Twitter holds tremendous potential for the agricultural industry to connect directly with consumers. Finally, we can overcome the communication disconnect to both learn what is important to consumers in regards to their food-buying decisions, and also to help educate them about food production.

Before we get started, you may want to refer to the Twitter glossary of terms that will help you understand better what we are talking about.

Here are a few strategies to managing a successful Twitter account:

  • Quality content. As we talked about in our Facebook overview, Twitter is a conversation tool. When posting informational Tweets, consider what content supports your core values and is of interest to followers.
  • Post frequency. You want to Tweet often enough to get noticed, but not so often as to become annoying. Use your discretion.
  • Visual branding. Though graphics are more limited on Twitter, you are able to upload a profile photo that will show to the left of your Tweets and also personalize your profile page with a background image and unique colour palette.
  • Mentions. Use the “@” in front of a fellow user’s handle to either converse with them or send a shout out.
  • Hashtags. Use the “#” in front of keywords or phrases to link your Tweet to a topic or conversation in order to increase your reach through searches.
  • Twitter Advertising. Businesses can “promote” Tweets, trends or their account for additional exposure.

– – – – – – – –

Who is doing it well

Business: Westjet

I know, it’s not an ag business. But Westjet absolutely sets the bar in terms of using Twitter effectively for business. They are very cognizant of what information is important to their followers – flight updates, travel advice, seat sales – and use the medium to further enhance their customer service by addressing questions and concerns almost instantly.

Organization: AgChat Foundation

The AgChat Foundation was actually developed from its Twitter community. Created as a forum to connect agvocates and encourage online discussion, they host a weekly moderated chat on Tuesday evenings at 8 pm EST using the hashtags #agchat and #foodchat. Agriculture enthusiasts use the AgChat-endorsed hashtags daily to share information that is of interest to the farming community.

Personal: Troy Hadrick

Troy is a fifth generation cattle rancher who was one of the first to embrace Twitter as a means to connect directly with consumers. He is a fantastic advocate for agriculture, and has become an nationally-renowned speaker for both urban and rural audiences.

– – – – – – – –

My favorite book on the ins and outs of using Twitter successfully is UnMarketing by Scott Stratten (@unmarketing). He explains it all in layman’s terms and relates the information extremely well to business. Plus, he’s funny.
In the final installment of this mini-series I wrote for Green Hectares, prostate we are going to look at Twitter and examples of who is using it well. You can find myself, along with Bella Spur and Green Hectares on Twitter.

TWITTER

More than 140,000,000 active users. At least 340,000,000 Tweets per day. There is no denying the popularity of Twitter. What makes it one of the must-have tools in an online arsenal? Timeliness, versatility and reach are three of the major factors.

Twitter is often the first medium where news breaks; a simple hashtag (see definition below) allows Tweets to be found easily through keyword/phrase searches. The versatility of this platform is quite unique in the online world, allowing users to tailor its functionality specifically to their needs. Whether they want to follow a specific industry, stay current on news, converse with friends, or search for information on a specific topic, they can use Twitter. The use of lists, Retweets, hashtags and geotags can expand your reach exponentially from your own followers to literally, the world.

More than any other social media platform, Twitter holds tremendous potential for the agricultural industry to connect directly with consumers. Finally, we can overcome the communication disconnect to both learn what is important to consumers in regards to their food-buying decisions, and also to help educate them about food production.

Before we get started, you may want to refer to the Twitter glossary of terms that will help you understand better what we are talking about.

Here are a few strategies to managing a successful Twitter account:

  • Quality content. As we talked about in our Facebook overview, Twitter is a conversation tool. When posting informational Tweets, consider what content supports your core values and is of interest to followers.
  • Post frequency. You want to Tweet often enough to get noticed, but not so often as to become annoying. Use your discretion.
  • Visual branding. Though graphics are more limited on Twitter, you are able to upload a profile photo that will show to the left of your Tweets and also personalize your profile page with a background image and unique colour palette.
  • Mentions. Use the “@” in front of a fellow user’s handle to either converse with them or send a shout out.
  • Hashtags. Use the “#” in front of keywords or phrases to link your Tweet to a topic or conversation in order to increase your reach through searches.
  • Twitter Advertising. Businesses can “promote” Tweets, trends or their account for additional exposure.

– – – – – – – –

Who is doing it well

Business: Westjet

I know, it’s not an ag business. But Westjet absolutely sets the bar in terms of using Twitter effectively for business. They are very cognizant of what information is important to their followers – flight updates, travel advice, seat sales – and use the medium to further enhance their customer service by addressing questions and concerns almost instantly.

Organization: AgChat Foundation

The AgChat Foundation was actually developed from its Twitter community. Created as a forum to connect agvocates and encourage online discussion, they host a weekly moderated chat on Tuesday evenings at 8 pm EST using the hashtags #agchat and #foodchat. Agriculture enthusiasts use the AgChat-endorsed hashtags daily to share information that is of interest to the farming community.

Personal: Troy Hadrick

Troy is a fifth generation cattle rancher who was one of the first to embrace Twitter as a means to connect directly with consumers. He is a fantastic advocate for agriculture, and has become an nationally-renowned speaker for both urban and rural audiences.

– – – – – – – –

My favorite book on the ins and outs of using Twitter successfully is UnMarketing by Scott Stratten (@unmarketing). He explains it all in layman’s terms and relates the information extremely well to business. Plus, he’s funny.
In the final installment of this mini-series I wrote for Green Hectares, purchase we are going to look at Twitter and examples of who is using it well. You can find myself, along with Bella Spur and Green Hectares on Twitter.

TWITTER

More than 140,000,000 active users. At least 340,000,000 Tweets per day. There is no denying the popularity of Twitter. What makes it one of the must-have tools in an online arsenal? Timeliness, versatility and reach are three of the major factors.

Twitter is often the first medium where news breaks; a simple hashtag (see definition below) allows Tweets to be found easily through keyword/phrase searches. The versatility of this platform is quite unique in the online world, allowing users to tailor its functionality specifically to their needs. Whether they want to follow a specific industry, stay current on news, converse with friends, or search for information on a specific topic, they can use Twitter. The use of lists, Retweets, hashtags and geotags can expand your reach exponentially from your own followers to literally, the world.

More than any other social media platform, Twitter holds tremendous potential for the agricultural industry to connect directly with consumers. Finally, we can overcome the communication disconnect to both learn what is important to consumers in regards to their food-buying decisions, and also to help educate them about food production.

Before we get started, you may want to refer to the Twitter glossary of terms that will help you understand better what we are talking about.

Here are a few strategies to managing a successful Twitter account:

  • Quality content. As we talked about in our Facebook overview, Twitter is a conversation tool. When posting informational Tweets, consider what content supports your core values and is of interest to followers.
  • Post frequency. You want to Tweet often enough to get noticed, but not so often as to become annoying. Use your discretion.
  • Visual branding. Though graphics are more limited on Twitter, you are able to upload a profile photo that will show to the left of your Tweets and also personalize your profile page with a background image and unique colour palette.
  • Mentions. Use the “@” in front of a fellow user’s handle to either converse with them or send a shout out.
  • Hashtags. Use the “#” in front of keywords or phrases to link your Tweet to a topic or conversation in order to increase your reach through searches.
  • Twitter Advertising. Businesses can “promote” Tweets, trends or their account for additional exposure.

– – – – – – – –

Who is doing it well

Business: Westjet

I know, it’s not an ag business. But Westjet absolutely sets the bar in terms of using Twitter effectively for business. They are very cognizant of what information is important to their followers – flight updates, travel advice, seat sales – and use the medium to further enhance their customer service by addressing questions and concerns almost instantly.

Organization: AgChat Foundation

The AgChat Foundation was actually developed from its Twitter community. Created as a forum to connect agvocates and encourage online discussion, they host a weekly moderated chat on Tuesday evenings at 8 pm EST using the hashtags #agchat and #foodchat. Agriculture enthusiasts use the AgChat-endorsed hashtags daily to share information that is of interest to the farming community.

Personal: Troy Hadrick

Troy is a fifth generation cattle rancher who was one of the first to embrace Twitter as a means to connect directly with consumers. He is a fantastic advocate for agriculture, and has become an nationally-renowned speaker for both urban and rural audiences.

– – – – – – – –

My favorite book on the ins and outs of using Twitter successfully is UnMarketing by Scott Stratten (@unmarketing). He explains it all in layman’s terms and relates the information extremely well to business. Plus, he’s funny.
In the final installment of this mini-series I wrote for Green Hectares, rx we are going to look at Twitter and examples of who is using it well. You can find myself, along with Bella Spur and Green Hectares on Twitter.

TWITTER

More than 140,000,000 active users. At least 340,000,000 Tweets per day. There is no denying the popularity of Twitter. What makes it one of the must-have tools in an online arsenal? Timeliness, versatility and reach are three of the major factors.

Twitter is often the first medium where news breaks; a simple hashtag (see definition below) allows Tweets to be found easily through keyword/phrase searches. The versatility of this platform is quite unique in the online world, allowing users to tailor its functionality specifically to their needs. Whether they want to follow a specific industry, stay current on news, converse with friends, or search for information on a specific topic, they can use Twitter. The use of lists, Retweets, hashtags and geotags can expand your reach exponentially from your own followers to literally, the world.

More than any other social media platform, Twitter holds tremendous potential for the agricultural industry to connect directly with consumers. Finally, we can overcome the communication disconnect to both learn what is important to consumers in regards to their food-buying decisions, and also to help educate them about food production.

Before we get started, you may want to refer to the Twitter glossary of terms that will help you understand better what we are talking about.

Here are a few strategies to managing a successful Twitter account:

  • Quality content. As we talked about in our Facebook overview, Twitter is a conversation tool. When posting informational Tweets, consider what content supports your core values and is of interest to followers.
  • Post frequency. You want to Tweet often enough to get noticed, but not so often as to become annoying. Use your discretion.
  • Visual branding. Though graphics are more limited on Twitter, you are able to upload a profile photo that will show to the left of your Tweets and also personalize your profile page with a background image and unique colour palette.
  • Mentions. Use the “@” in front of a fellow user’s handle to either converse with them or send a shout out.
  • Hashtags. Use the “#” in front of keywords or phrases to link your Tweet to a topic or conversation in order to increase your reach through searches.
  • Twitter Advertising. Businesses can “promote” Tweets, trends or their account for additional exposure.

– – – – – – – –

Who is doing it well

Business: Westjet

I know, it’s not an ag business. But Westjet absolutely sets the bar in terms of using Twitter effectively for business. They are very cognizant of what information is important to their followers – flight updates, travel advice, seat sales – and use the medium to further enhance their customer service by addressing questions and concerns almost instantly.

Organization: AgChat Foundation

The AgChat Foundation was actually developed from its Twitter community. Created as a forum to connect agvocates and encourage online discussion, they host a weekly moderated chat on Tuesday evenings at 8 pm EST using the hashtags #agchat and #foodchat. Agriculture enthusiasts use the AgChat-endorsed hashtags daily to share information that is of interest to the farming community.

Personal: Troy Hadrick

Troy is a fifth generation cattle rancher who was one of the first to embrace Twitter as a means to connect directly with consumers. He is a fantastic advocate for agriculture, and has become an nationally-renowned speaker for both urban and rural audiences.

– – – – – – – –

My favorite book on the ins and outs of using Twitter successfully is UnMarketing by Scott Stratten (@unmarketing). He explains it all in layman’s terms and relates the information extremely well to business. Plus, he’s funny.
In the second installment of this mini-series for Green Hectares, sildenafil we are going to look professional Facebook pages, here and examples of companies and not-for-profits that are using them well. You can find both Bella Spur and Green Hectares on Facebook.


FACEBOOK

This week, viagra approved we are talking about Facebook – how to use it, and who is using it well.

Being free and with an audience numbering close to one billion, Facebook is a great entry point for many businesses into the world of social media. In addition to the basic functionality of a professional page, there are many applications available to enhance the way you interact with fans.

The most important thing to keep in mind, as ever, is to put yourself in the audience’s shoes – think about what they want to hear, and be cognizant of the percentage of hard-sell statuses you post.

Here are a few strategies to managing a successful Facebook professional page:

  • Quality content. Consider your audience’s interests, and post as many statuses/links/photos/videos about things they would be interested to learn about as you post about your own business or organization.
  • Post frequency. You want to post often enough to build your rapport, but not so often as to become annoying. Use your discretion.
  • Visual branding. The new Timeline format allows for much better visual branding through the use of cover and profile images, application icons and highlighting images on your landing page.
  • Tagging. Facebook’s functions to “tag” people, places and pages in status updates promotes relationship development by encouraging you to connect with others. (see how-to at https://www.facebook.com/help/?faq=218027134882349)
  • Facebook Advertising. Set up as a pay-per-click system that uses daily or lifetime budgets and provides performance reports, Facebook Ads allows you to target a very specific audience based on a wide array of demographic and behavior points. This can be useful in generating awareness for new pages.

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Who is doing it well

Business: Paige Albrecht Artistry

Though this is a relatively new page, they have done a great job of building an engaged audience and connecting with them.

  • Visual branding represents the business’ product/service, and also characterizes the artist as a person to make her recognizable.
  • Good use of applications to add functionality that extends interaction with viewers.
  • Her launch contest rewards people not only for liking her page, but also for sharing her art with their network.
  • Great conversational tone that gives readers the feeling that they know the artist.

 

Organization: Alberta Milk

Alberta Milk has done a great job of identifying and speaking to their target audience.

  • They provide a variety of recipes and facts about milk that are useful to their page followers.
  • Knowing their audience’s interests, they post links and statuses that build their rapport as a source of information on more than just milk.
  • Images are used effectively to draw attention to their status updates in people’s news feeds.
  • They encourage fans to connect with them on additional platforms through an e-news signup and links to their various websites interspersed in statuses.

Personal: Crystal Cattle

Crystal Cattle is a photographer, blogger and agvocate who breeds Hereford cattle with her husband and works for a national agricultural company. She connects very effectively with her audience on a personal level that makes them feel comfortable to participate in discussion on her page.

  • Ties together all her social media platforms (blog, Pinterest, Instagram, Twitter) without automating them, which makes her statuses more unique and engaging.
  • Uses tags to connect with other pages for added exposure.
  • Encourages discussion through real questions, such as asking for advice or encouraging people to post about their experiences.

A couple other great Facebook pages that are not agricultural, but provide great examples to learn from:

Luke & Cat
Corb Lund
Double D Ranch

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