Every day in business, we make decisions based on our priorities – decisions about where to allocate our time, our resources, and our energy.
During the past seven years, our priorities have changed fairly substantially as the business has grown. Today, I believe we have found our success in large part because they now align directly with our company mission and values.
When I began working as a freelance designer, my priority was making enough money to pay the bills and buy Kraft Dinner. I had to take on every client and every job I was offered in order to build my portfolio and business. Even after Jamie-Rae and I partnered up to create Bella Spur Innovative Media Inc., all that really changed was we were now committed to keeping both of our bills paid. Our decisions had very little to do with our core belief systems.
There are many factors that have contributed to Bella Spur’s mission and values: our farm upbringings, the educations each of us received, the expansion of our team, wisdom inspired by Jamie-Rae’s children… but what motivated us to nail them down was a TED Talk by Simon Sinek.
When Jamie-Rae sent this to me, I sat there, somewhat dumbfounded. We are quite adept at putting this theory to practice for clients, but had left a large, gaping hole in our own company’s marketing because we had never taken the time to put our “WHY” into words.
Our passion for the business we are in has always come from having grown up in agriculture. We know how hard people in this industry work, and how little they make, while providing for the most basic of human needs – food. The respect we have for their dedication runs generations deep in our blood, all of us being fourth generation Canadian farmers and ranchers.
Moved by Mr. Sinek’s presentation, we rebranded Bella Spur with our mission now front and center:
“We believe agriculture is the noblest profession, and we’re honored to promote those who feed the world.”
With this formally in writing, it’s easier to make decisions that support our No. 1 priority. No, not all of our clients are in production ag; some are involved in support industries, or lend a strong voice to the plight of the industry. And not all of our advertising efforts are directly of behalf of clients. Bella Spur’s “Proud Farmer/Rancher” campaign on Facebook was created to support everyone who dedicates his or her life to feeding the world.
With our mission and values now defining our priorities, we feel much more secure that we are able to make daily decisions that will benefit us in the short and long term.