Life with purpose

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Every day in business, pills we make decisions based on our priorities – decisions about where to allocate our time, our resources, and our energy.

During the past seven years, our priorities have changed fairly substantially as the business has grown. Today, I believe we have found our success in large part because they now align directly with our company mission and values.

When I began working as a freelance designer, my priority was making enough money to pay the bills and buy Kraft Dinner. I had take on every client and every job I was offered in order to build my portfolio and business. When Jamie-Rae and I first partnered up to create Bella Spur Innovative Media Inc., all that really changed was we were now committed to keeping both of our bills paid. Our decisions had very little to do with our core belief systems.

There are many factors that have contributed to Bella Spur’s mission and values: our farm upbringings, the education we each received, the expansion of our team, wisdom inspired by Jamie-Rae’s children… but what motivated us to nail them down was a TED Talk by Simon Sinek.

When Jamie-Rae send this to me, I sat there, somewhat dumbfounded. We are quite adept at putting this theory to practice for clients, but had left a large, gaping hole in our own company’s marketing because we had never taken the time to put our “WHY” into words.

Our passion for the business we are in has always come from having grown up in agriculture. We know how hard people in this industry work, and how little they make, while providing for the most basic of human needs – food. The respect we have for their dedication runs generations deep in our blood, all of us being fourth generation Canadian farmers and ranchers.

Moved by Mr. Sinek’s presentation, we rebranded Bella Spur with our mission now front and center: “We believe agriculture is the noblest profession, and we’re honored to promote those who feed the world.”

With this formally in writing, it’s easier to make decisions that support our No. 1 priority. No, not all of our clients are in production ag; some are involved in support industries, or lend a strong voice to the plight of the industry. And not all of our advertising efforts are directly of behalf of clients. Bella Spur’s “Proud Farmer/Rancher” campaign on Facebook was created to support everyone who dedicates his or her life to feeding the world.

With our mission and values now defining our priorities, we feel much more secure that we are able to make daily decisions that will benefit us in the short and long term.

Every day in business, see we make decisions based on our priorities – decisions about where to allocate our time, our resources, and our energy.

During the past seven years, our priorities have changed fairly substantially as the business has grown. Today, I believe we have found our success in large part because they now align directly with our company mission and values.

When I began working as a freelance designer, my priority was making enough money to pay the bills and buy Kraft Dinner. I had take on every client and every job I was offered in order to build my portfolio and business. When Jamie-Rae and I first partnered up to create Bella Spur Innovative Media Inc., all that really changed was we were now committed to keeping both of our bills paid. Our decisions had very little to do with our core belief systems.

There are many factors that have contributed to Bella Spur’s mission and values: our farm upbringings, the education we each received, the expansion of our team, wisdom inspired by Jamie-Rae’s children… but what motivated us to nail them down was a TED Talk by Simon Sinek.

When Jamie-Rae send this to me, I sat there, somewhat dumbfounded. We are quite adept at putting this theory to practice for clients, but had left a large, gaping hole in our own company’s marketing because we had never taken the time to put our “WHY” into words.

Our passion for the business we are in has always come from having grown up in agriculture. We know how hard people in this industry work, and how little they make, while providing for the most basic of human needs – food. The respect we have for their dedication runs generations deep in our blood, all of us being fourth generation Canadian farmers and ranchers.

Moved by Mr. Sinek’s presentation, we rebranded Bella Spur with our mission now front and center: “We believe agriculture is the noblest profession, and we’re honored to promote those who feed the world.”

With this formally in writing, it’s easier to make decisions that support our No. 1 priority. No, not all of our clients are in production ag; some are involved in support industries, or lend a strong voice to the plight of the industry. And not all of our advertising efforts are directly of behalf of clients. Bella Spur’s “Proud Farmer/Rancher” campaign on Facebook was created to support everyone who dedicates his or her life to feeding the world.

With our mission and values now defining our priorities, we feel much more secure that we are able to make daily decisions that will benefit us in the short and long term.

Every day in business, price we make decisions based on our priorities – decisions about where to allocate our time, our resources, and our energy.

During the past seven years, our priorities have changed fairly substantially as the business has grown. Today, I believe we have found our success in large part because they now align directly with our company mission and values.

When I began working as a freelance designer, my priority was making enough money to pay the bills and buy Kraft Dinner. I had take on every client and every job I was offered in order to build my portfolio and business. When Jamie-Rae and I first partnered up to create Bella Spur Innovative Media Inc., all that really changed was we were now committed to keeping both of our bills paid. Our decisions had very little to do with our core belief systems.

There are many factors that have contributed to Bella Spur’s mission and values: our farm upbringings, the education we each received, the expansion of our team, wisdom inspired by Jamie-Rae’s children… but what motivated us to nail them down was a TED Talk by Simon Sinek.

When Jamie-Rae send this to me, I sat there, somewhat dumbfounded. We are quite adept at putting this theory to practice for clients, but had left a large, gaping hole in our own company’s marketing because we had never taken the time to put our “WHY” into words.

Our passion for the business we are in has always come from having grown up in agriculture. We know how hard people in this industry work, and how little they make, while providing for the most basic of human needs – food. The respect we have for their dedication runs generations deep in our blood, all of us being fourth generation Canadian farmers and ranchers.

Moved by Mr. Sinek’s presentation, we rebranded Bella Spur with our mission now front and center:

“We believe agriculture is the noblest profession, and we’re honored to promote those who feed the world.”

With this formally in writing, it’s easier to make decisions that support our No. 1 priority. No, not all of our clients are in production ag; some are involved in support industries, or lend a strong voice to the plight of the industry. And not all of our advertising efforts are directly of behalf of clients. Bella Spur’s “Proud Farmer/Rancher” campaign on Facebook was created to support everyone who dedicates his or her life to feeding the world.

With our mission and values now defining our priorities, we feel much more secure that we are able to make daily decisions that will benefit us in the short and long term.
Last week saw tragedy occur during a chuckwagon race at Calgary Stampede. Driver Chad Harden lost three members of his team when his left lead horse went down because of a ruptured aortic aneurysm.The horse’s collapse resulted in the rest of the team going down, website and one outrider and his horse, no rx who were behind the wagon.

As I read the news that next morning, tears filled my eyes. Loss of life always causes grief, and I couldn’t imagine the pain Mr. Harden and his family would be feeling having lost three of their equine family members.

An article later that day shared the stories of several wagon horses, and it brought back a flood of memories.

Every animal I’ve ever owned has had a special place in my heart, even that one kicking (expletive) of a steer I had my last year of 4-H. They all have a story I could tell. Were they a source of income? Yep, you bet. And I loved and appreciated them for it, providing for each with the same care as I would someone who works for me.

Every animal is special, but we can’t forget they are animals, not humans. It’s our responsibility to care for them in such a way that allows them to serve the purpose they were put on Earth for, be it to provide companionship, service or nutrition. Because the greatest honour any being can leave this life with, is the knowledge they have fulfilled their life’s purpose.

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